How to understand what’s working and what’s not. How do you know you’ve achieved a goal? Is there a proper way to measure success? In life it might be with accomplishments, raises and titles but when it comes to social media it’s analytics. Analytics are a crucial part of social…

The truth behind key posting times to social media. Posting on social media is something that happens often. Instagram has become a platform full of different kinds of content; food, vacations, drinks, travels, pets, inspiration etc. People never want to miss a chance to snap a picture to be able…

The power of social media management tools and why you need them. In today’s day in age, we use social media for absolutely everything. We find new restaurants to check out as easily as scrolling through our phones. Social media is feeding us on a daily ranging through all sorts…

We are almost all familiar with the statement that says “social media is taking over the world.” It is, notice how we are able to gather information instantly with the help of our smartphone devices and the power of social media; technology. We spend an average person spends 145 minutes…

Brands must follow their brand guidelines and create creative content that grabs the audience’s attention on all social media platforms. When defining the social media strategy/plan one should be aware of the intended purpose for each social media platform, for example, many companies are sticking to Twitter for customer service…

Social Media will continue to change as technology advances. Humans consume information through the means of the various social media platforms constantly. We are being fed advertising, media, content, and so on for most of our days. Does this mean social media managers are doing a good job? We can…